Home / Modello® Mastery / Ceiling Vinyl Stencils / Hearst Castle Stencil Collection: Part 1

Hearst Castle Stencil Collection: Part 1

For 28 years, from 1919 to 1947, William Randolph Hearst and architect Julia Morgan worked collaboratively to turn a former remote Hearst family camping site near San Simeon, CA  into one of the most lavish and famous private residences in the country. Hearst dubbed it La Cuesta Encantada (the Enchanted Hill), and referred to it as “the ranch”. We now call it Hearst Castle, and it is an invaluable treasure of art, architecture, and design. It is absolutely one of my favorite, most inspiring places on earth.


The Hearst Castle Collection is the registered brand name encompassing artisan quality, licensed home furnishings, decorative accessories, and art objects inspired by the architecture, antiques and antiquities at Hearst Castle. The mission of the Hearst Castle Collection is to educate and enlighten the community on the importance of preserving the history of design and craftsmanship through inspired contemporary design. Hearst Castle Collection licensees directly support the preservation and restoration of Hearst Castle by producing contemporary reproductions and design interpretations that bring the museum’s collections to the attention of the public worldwide. Additionally, a percentage of all items sold under the Hearst Castle Collection brand go directly back to funding the ongoing maintenance and preservation of this national historic landmark and treasure.


Licensees have access to an extensive and well documented collection of patterns, designs, decorative elements, architectural features, fabrics, and on and on…..

Julia Morgan Designs 1

…including the architectural drawings by the architect Julia Morgan, who with Hearst, designed all of the architectural features that were created on-site down to the smallest detail. Much of what you see when you visit  Hearst Castle was actually dismantled and shipped from villas, palaces, monestaries, etc in Spain and Italy. Julia designed some of the  main rooms around whole ceilings that Hearst “picked up” on his many trips abroad.


Morgan was the first independently practicing female architect in California. She was also the first woman to graduate with a degree in civil engineering from the University of California, Berkeley, and the first woman to graduate with a degree in architecture from the famous École des Beaux-Arts in Paris. Impressive?!?!? Indeed!!!! Julia was one A-mazing woman.

Hearst-Castle-Ceilings 1

So knowing all this, and knowing how much of my life revolves around all things having to do with pattern, design and decoration, you can imagine how HONORED and EXCITED I am to announce that both Royal Design Studio and Modello Designs will be producing and offering patterns based on the Hearst Castle Collection. We will be joining a well-respected and merry group of licensees including Pindler & Pindler, Habersham, Barclay Butera, Tilevera, and more.


In addition to stencil designs and decorative masking stencils, we are looking at developing a line of decorative art accessories, including mirror, floor screens……AND an architectural ceiling series. OH MY! My head is swimming and I can hardly wait to get started……waiting now for my books and cds containing over 5,ooo documented designs to work from. This pattern junkie is beyond thrilled and looking forward to the ultimate “fix”!   to be continued.


  1. Well Kudos to you Melanie. What a fabulous opporunity and exciting venture. Have fun and much success.

  2. Great announcement, fantastic avenue — I can just imagine the excitement when that package arrives! Looking forward to your continued successes — and seeing the available patterns…so exciting…

  3. Hi Melanie,
    don’t know how I missed this blogpost. I’d love to see the Hearst Castle in reality – I have only seen a great documentation on tv though. All these wonderful pattern can make a creative person go crazy – couldn’t it? I am looking forward very much to see your next endeavours and adventures coming out of this!
    xoxo Petra

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